Why Do I Need a Website?

While the World Wide Web has gained its stature by connecting people worldwide, the "great untold story" is its local impact!

Industry analysts say the message is clear: You need a Web site for your business, and you need to use it for more than just providing your address and phone number. If you haven't considered using your site for business, now is the time.

Most commerce is going to someday be e-commerce. That doesn't mean that brick-and-mortar stores will go away. It just means that a majority of transactions will someday be technology-based. As we develop these technologies, both wireless and wired, companies without a Web presence will fall further and further behind.

If you don't have a Web site at all, you're already missing out on customers. People routinely go to a Web site just like they do the phone-book yellow pages, and type in www.nameofmybusiness.com to get a phone number or to check out a company and its products. If your business isn't there, they'll type in some competitor's name.

I've had a few customers come to me in the last few months, and say, 'Hey, we tried to find out more about your business online, but you're not there. How come?" says Charles Durhan of CDRemodeling, owner of a construction company based in San Mateo. "I hate the thought of losing business because a potential customer went to a contractor he saw online. I need to be there too he acknowledges. It would be a very cost effective way to advertise.

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